Customer demand for differentiation. Hainan Airlines Guangzhou Branch official told reporters that the international community is not only low-cost airlines, many of the traditional airlines have launched a paid seat selection service, has become the international aviation market is more mature service products. He said, 'In the course of flight, seat comfort is a key factor affecting the opportunity to experience. Hainan Airlines to launch products for passenger seating options provide more differentiated services.' Relevant staff Southern Airlines said, paid seat selection is mainly broken down passenger demand, to provide differentiated services. 'There is need for passengers to choose from, travelers do not need to choose the thing.' She also said, with airlines electronically, to enhance the means of technology, it is possible to gradually passenger demand further subdivided to provide more accurate service. For many passengers said paid seat selection product differentiation is not obvious, she said, 'slowly, there will be improvements, such as ordering in advance, so there will be a special service needs.' Another industry source said, paid seat selection is purely market behavior, and whether the airline is a full service airline has nothing to do, 'there is a demand, there will be corresponding products.' China Southern Airlines, Hainan Airlines stakeholders also confirmed to reporters, paid seat selection is also good attendance products. Southern sectors, said in July this year the cumulative sales were paid seat selection of products on international routes increased by 26%. For the future will open or expand domestic routes paid seat selection range of products, China Eastern, China Southern ways, said recently not consider. Hainan Airlines Corporation, is responsible for the brand said that if passengers are more recognized by the market paid seat selection of products, we will consider the implementation of the domestic routes including Guangzhou. Air China also said aspects, depending on market reaction. â–\xA0 experts say would have to be implemented to pay for seat selection service differentiation so that bit Civil Aviation Resource Net expert Han Tao said, differentiation, fine, so that passengers can choose their own needs, not a full service airline advocated. He said the full-service airlines, compared to only meet the low-cost airline passengers displacement and services, it provides is more comprehensive services in place, these costs have been included in the fare it. He admits, 'full service airlines are required to do an addition on the service
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