In 'Digital Native' as audience targeting and strategic partnerships it established. Huawei said, 'Glory 7' design consumers - Huawei called 'fans' - participation, they will continue to be based on fan feedback iterative product development. Reported that consumer demand for smart phones increasing personalization and flexibility, so that the glory of the brand so that consumers participate in the development process and product design strategy can help it keep up with competitors differentiation. Zhao said that with the development of mobile phone industry, people will no longer put their smart phone as a 'Samsung products' or 'honor products', but as 'My Products', the function will be customized according to user needs. 'We believe that in the future users will no longer just a consumer, but want to participate in product development,' he said. 'We have adjusted the internal organization, development and supply chain to adapt to this pattern.' And, like millet, but also through Amazon and glory Huawei Mall (vMall) online sales of mobile phones. Zhao believes that this has proven to be successful in China's e-commerce model can be replicated in other markets. He said that many Europeans still purchase contract machine, but only to sign a contract and Sim card online to buy mobile phones has become increasingly common. Zhao said:. 'Back to the four or five years, in China, sales through e-commerce platform for smart phones accounted for only about 5% and now, we see that in 2015, 27% to 28% of the smart phone on the Internet sales, 'he said:' in Europe, e-commerce model has great potential because it will reduce the amount of intermediate costs, but also means that we can put all our energy and investments are focused on providing the best experience for the end consumer. 'So far, this strategy proved to be effective. In 2014, the glory of the world sold 20 million phones, including 1.5 million sold abroad, well above one million in 2013. Glory from 2013 sales of $ 100 million in 2014 to grow to $ 2.4 billion. Huawei glory 2015 goal is 40 million mobile phones sold worldwide, including 6 million in overseas sales. Glory said, walking them in achieving this goal, 'track' on the wing
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